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Brand & Positioning Audit

Think of this like holding up a mirror to your own brand.

This is a full internal check-up of your brand, a deep dive into how it shows up visually, verbally, and strategically. It’s about making sure your brand knows what it’s saying and says it consistently.   
This covers;
Example

This is an example audit of Mountain warehouse (green)  and Kathmandu (black), in the UK. Demonstrating how their lack of stores in the UK brings down Brand Awareness.

Customer Alignment

Consistent Customer Touchpoints

How well the brand matches its target audience’s needs and values.Strong alignment = loyalty.

Notes

Each brand has different priorities. We’ll tailor the audit to focus on what matters most, like regional presence, brand tone, or key business goals.

Brand Awareness

Messaging & tone audit

What it measures: How many people know about the brand. Without awareness, there's no recognition or trust.

Brand Perception

Messaging & tone audit

Are you showing up the same way everywhere? Repetition builds recall with consumers.

Positioning assessment

Vs. Competitor Positioning

Where are you in the market, and is it clear to your audience? How are you different or better?

Consistency & Recognition

Visual identity review

Logo, colour palette, type, image style. Is your look and feel cohesive across platforms?

Competitor & Audience Research

Now look out the window.

This step zooms out to explore what your competitors are doing and what your audience actually wants, helping you spot gaps, patterns, and smart positioning moves.

Example

Orange and Purple Modern Competitive Analysis Brainstorm (1).png

This matrix gives you a visual snapshot of where your brand stands.
We’ll choose a set of critical success factors, things that matter most in your industry, like brand trust, product variety, pricing, or online experience. These will be tailored to your business goals.

Each factor is given a weight based on how important it is to your success. That weight plays a big role, it helps highlight what really moves the needle for your brand.

Then, we score you and your competitors on each factor. When these are combined, the total scores show who’s leading, who’s trailing, and where the real opportunities are.

The final matrix is easy to read, visual, and gives you a clear direction on where to focus next.

 

 Market & Trend Analysis

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